YouTube deal is a solution to web piracy
From the inception of Napster to the more recent SOPA, PIPA and CISPA bills, the issue of web copyright infringement and piracy has remained a major issue. However a landmark deal has been reached between YouTube, owned by Google and some of the major players in the music industry, which could prove to be the solution that will resolve this issue once and for all.
YouTube, like many other video and music-sharing sites, has long been pursued by the music industry over loss of earnings but up until recently any proposed solutions such as Google suggestion to publish the copyright takedown notices it receives from content owners on a daily basis had been dismissed as not going far enough and any proposed monitoring system stipulated by the music industry was similarly dismissed; in this case for being impractical on the grounds that it would cost as much as $37 billion a year to implement. However a compromise solution has been found using YouTube’s Content ID system, which will now identify the source of the content and place money-making ads alongside it directly specific to the music.
In practical terms this means that users will now see a dramatic increase of music on YouTube and be able to access content from BMG Writes Management, as well as the Christian Copyright Solutions, ABKCO Music & Records Inc, Songs Music Publishing, Words & Music Copyright Administration, Music Services, Reservoir Media Management and Songs of Virtual; music companies behind the likes of Adele, David Bowie, Rihanna, Cee Lo Green, Foo Fighters, The Rolling Stones and Sam Cooke. It will also mean that artists and the music companies will benefit from more opportunities for them to make money and some case find the necessary income to continue producing content.
This deal is a sea change for the whole web as it offers a practical solution that will allow sites to monetise content in a manner that users will accept. Using a similar scheme sites that host music, videos, photos and other copyrighted material like Facebook, Pinterest can now begin to operate legally and the source of the original content can get paid for the material they produce.